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This alliance seeks to teach parents of children from 6 to 36 months to prevent this dangerous disease.
Did you know that in Peru 4 out of 10 children between 6 and 36 months old have anemia? This alarming figure generates many problems in our little ones, since in that period of life if the child is not diagnosed and treated in time it affects his physical and intellectual development in an irreversible way. That is why Latina Television, Panamericana TV, Pulp Forti Hierro of AJE Group and the Foundation ‘Baltazar and Nicolas’ have joined together to launch the initiative “Zero Anemia, Healthy Childhood”, a campaign that seeks to reduce the impact of this disease on children in our country.
This campaign will provide content and messages to prevent anemia in children from 6 to 36 months, will be broadcast on open television through the signal of Latina and Panamericana TV, in addition to digital platforms (website and social media) that will allow us to reach millions of families nationwide.
For this, a special block has been created with iron-rich recipes that will be developed with the participation of renowned chefs in Magazines ‘Mujeres al Mando’ (Latina TV) and ‘Combinado’ (Panamericana TV). We also have the participation of our latin talents such as Sergio ‘El Checho’ Ibarra, who has joined the initiative urging parents to be vigilant to act and prevent this silent evil. We invite everyone to be part of this initiative and to join us every week through our different platforms #CeroAnemia. Remember, preventing anemia is in your hands!