Cielo bottled water becomes the most influential brand in its category

August 23, 2019

The AJE Group’s firm has positioned itself as one of the most influential beverages in Peru, according to a study by Ipsos.

After entering the market in 2001, Agua Cielo, from AJE Group, has managed to position itself as one of the most influential brands in the Peruvian market. According to a study conducted by Ipsos Peru and Semana Económica, this drink has become the second most popular in the market, and the first in the water category.

In its beginnings, the company started with a production of six million liters, which would soon reach one billion and that, together with its work of brand positioning in the Peruvian market and the actions of environmental protection, plus the effort in the recovery of national assets such as Machu Picchu, gave Cielo the second place with 207 points according to the aforementioned ranking.

“Agua Cielo entered the Peruvian market in 2001, with the purpose of seeking the democratization of bottled water, with lower prices than those found at that time. Eighteen years later, Cielo has managed to bring the public high quality bottled water at an affordable price and change people’s consumption habits,” said Augusto Bauer, vice president of administration and strategy at Grupo AJE. According to the research, 36% of those surveyed said that Agua Cielo has brought about a change in their consumption habits, while 19% said that the brand has become “indispensable” to their lives.

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