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The National Tourism Award honored the initiatives of the Peruvian company and gave it the award in the category of ” To the institution that, not being from the tourism sector, promotes our tourist assets”.
The National Chamber of Tourism of Peru (CANATUR) celebrated its 49th anniversary with the seventh edition of the National Tourism Award. During the event, AJE Group received the recognition “To the institution that, not being from the tourism sector, promotes our tourist assets”, thanks to its initiatives directed to the protection of the natural areas and the promotion of the different tourist attractions of the country.
The multinational beverage company was recognized for its permanent coordination with the public and private sectors in order to give value to Peruvian culture and its biodiversity. Through its work in Machu Picchu, AJE Group, through its water brand “Cielo”, together with the hotel chain Inkaterra and the City Council of Machu Picchu are creating a model of sustainable city that can serve as inspiration and model for other cities in our country.
This project was made possible after donating three waste revaluation plants. In 2017, the Plastic Waste Compaction Plant was delivered, an action that helped prevent Machu Picchu from entering the UNESCO list of World Heritage Sites at Risk; in 2018, the Biodiesel and Glycerin Cooking Oil Transformation Plant; and in 2019, the Organic Waste Treatment Plant.
Furthermore, the project to turn the city of Machu Picchu into a model of global sustainability won the Leaders + 1 award and, in Germany, the prestigious Die Goldene Palme award in the “Responsible Tourism” category. Additionally, a compacting plant was donated to Sernanp for the Machu Picchu Sanctuary, to treat the waste from the Inca Trail.
CANATUR also recognized the efforts of the Peruvian group to protect the Abanico de Pastaza and the Pacaya Samiria National Reserve. This task was possible thanks to the agreements made with the Amazon communities, MINAM and SERNAMP, the entity that granted them the seal of “Allies for Conservation” with the Bio brand, making them the first Peruvian company to receive it. “We are very happy and honored to receive this honor and, above all, to be part of the group of people and companies that care about sustainable development. As a Peruvian company, we believe that protecting and promoting what is ours is vital for the country’s development. Peru’s true value lies in its history and biodiversity. That is our true competitive advantage. Peru can lead the natural revolution that is being born in the world through its super fruits, super foods and its enormous tourist attraction,” said Jorge López-Dóriga, executive director of Communications and Sustainability of AJE Group