Find out what’s new in our company and our brands around the world.
As part of AJE Group’s commitment to support the development of Peru and sport, the Peruvian company became an official sponsor of the Pan American and Parapan American Games Lima 2019 and Sporade became the official hydrating drink for athletes during the competition.
In this way, players will have dispensers in all sports venues and, in addition, in the Pan American and Parapan American Village in Villa El Salvador, the main lodging place for the best athletes of the continent. They will have free access to all beverages (Sporade, Cielo and Big Cola) at the time they wish.
In addition, each delegation will have a designated amount to be able to hydrate before, during and after each competition. In total, the Organizing Committee of the Lima Games 2019 will provide almost 1 million free drinks during the competition thanks to the sponsorship of AJE, which means that more than 8,500 athletes will be hydrated with Peruvian drinks. For the general public, points of sale will be set up where they can purchase AJE beverages.
“In AJE we are committed to Peru and its development. For years we have been betting on sport because it allows us to contribute in the creation of a bigger world, where people dream higher, go beyond and enjoy the good things in life. In this opportunity, we are sponsors of the Pan American and Parapan American Games Lima 2019 with our drinks Sporade, Sky and Big Cola”, mentioned Jorge Lopez-Doriga, Global Director of Communications and Sustainability of the AJE Group.
The AJE Group also supports the Team Sporade formed by José Luis Mandrós (Athletics), Mariano Wong (Karate), Alvaro Hidalgo (Volleyball) and Renzo León (Rowing), who have the necessary hydration to train and participate in national and international competitions. “For us, a 100% Peruvian company, it is important to be part of Lima 2019 and to support all the sportsmen and women who wear the white-and-red jersey and who, we are sure, will give their best to leave Peru on high,” added López-Dóriga.