Why partner with AJE?


  • Global brands:

AJE has a broad portfolio of strong global soft drinks brands, with BIG Cola as its flagship brand. AJE produces carbonated soft drinks, water, juices, hydrating drinks and energy drinks, which are distributed and sold in more than 20 countries throughout Latin America, Asia and Africa. AJE’s portfolio includes brands such as CIELO, Cifrut, Pulp, Sporade, VOLT and BIG Cola.



  • Wide product portfolio and constant innovation:

Product innovation is at the heart of our business. We continuously innovate with new flavours for our existing brands, in order to respond to local tastes and preferences, as well as trends. In addition, AJE’s Research & Development team, in partnership with leading global ingredient suppliers, is working on developing new beverage concepts, including drinks with functional (health) benefits.



  • Creative Marketing and Lovemarks:

AJE’s brands are based on creating and building loyalty, passion, love and trust amongst our consumers, converting our brands into true “lovemarks”. Each brand has its own personality and spirit, and our marketing campaigns reflect this. We run both global and local marketing campaigns, using a wide remit of marketing channels and tools to reach our consumers around the world. We are particularly proud to partner with one of the best football clubs in the world, FC Barcelona; BIG Cola is Regional Partner of the Club in Latin America, Egypt and Reunion Island. In Asia, we have partnered with the Football Association (FA) of England to inspire our BIG Cola fans to think big.



  • Technical know-how:

AJE operates its factories using the highest quality technology in the beverage sector to insure that our final products are always of optimum quality. AJE owns 26 manufacturing facilities with 89 bottling lines, 20 resin injection lines for the production of plastic bottles and 10 cap compression lines installed throughout its operations around the world.



  • Full time support:

AJE has over 25 years of experience in the production and distribution of soft drinks, and provides solid support to its local partners in setting up and running their operations.



  • Size:

AJE is the 4th largest producer of carbonated soft drinks in the world with regards to sales volume. The company is among the top 10 of the largest soft drink companies in the world.




See also