Results achieved in Thailand encouraged AJE to take the decision of starting operations in other countries of the same region. Thus, in September 2009, operations license in Vietnam is obtained after acquiring a modern factory.

In April 14 2010, AJE – Vietnam opens its gates officially to the Vietnamese market with four trading centers and 300 employees, formed almost totally by local workers. Big Cola was the only brand to be commercialized and introduced with an active launching campaign (Big Cola be England).

Big Cola has had very good acceptance in Vietnam, with sales marks reaching objectives.